Our Recent Work

“I was at lunch with a friend last week who has a well-paying job in Central Georgia but is far from a wealthy individual. We were discussing poverty and the ubiquitous effects of rising prices on seemingly every aspect of the economy. He told me that he and his wife started tracking their food expenditure and were shocked to learn that nearly 25% of their take-home pay was going to food! They were stunned…”

When Cheeseburgers Are A Luxury

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“The other day, I read a statistic from a mainstream publication that I had to double-check to make sure it wasn’t from The Onion. The nationwide average income required to comfortably afford a typical US home is now $106,500 per year. Just four years ago, the average income needed to comfortably afford the same home was $59,000…”

The Most Unbelievable Housing Stat

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“So when I saw the recent news that Waffle House had to start charging an extra 50 cents per egg due to the national egg shortage, it brought back those childhood memories I thought about my mom, carefully managing our budget while running the family business, and how something as small as an extra 50 cents per egg could add up quickly for families with little financial cushion…”

The Price of an Egg and the Price of Stability

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“According to a leading data firm, 69% of Gen Z now say they’re living paycheck to paycheck. That’s up from 57% just two years ago. And it’s higher than the U.S. average across all generations, which is 66%…”

Do You Know Gen Z?

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“When I was 10 years old, there was only one way I was going to survive the first day of 5th grade: I had to have the Man from U.N.C.L.E. lunchbox.
 
Not just any lunchbox. Not the green plaid one from the drugstore downtown. Not the plain red plastic one my mom tried to pass off as “cool.” No, this had to be the lunchbox: metal, with the logo, the spy gadgets, and pictures of Napoleon Solo and Illya Kuryakin on the side. Anything less would be social ruin…”

The Lunchbox I Had to Have

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