Clarity Works was founded by George McCanless through his passion for helping United Ways thrive. As the former President and CEO of United Way of Central Georgia, George was one of the first CEOs in the nation to adopt the ALICE framework and leverage it in his organization’s fundraising. The results were staggering. While most United Ways have struggled over the past 10 years, the United Way of Central Georgia has more than doubled in revenue from George’s time with the organization. Now, he wants to do that for you.