Helping United Ways Thrive With ALICE
Connect. Compel. Convert.
United Ways don’t need more reports. They need more donors. We turn ALICE into a message that inspires both.
The Challenge
Most United Ways struggle to translate ALICE into a message that resonates with donors.
Communications too often rely on nonprofit jargon instead of clear, donor-focused language.
Tools like social media, blogs, email, and traditional media are under-leveraged to build ongoing awareness and urgency through an integrated comunications.
I
The Solution
We leverage outside data to tell the ALICE story.
We use national economic events to tell a localised ALICE Story.
Tools like social media, blogs, email, and traditional media are under-leveraged to build ongoing awareness and urgency through an integrated communications plan.
Connect. Compel. Convert.
Contact us.
gmccanless@gmail.com
(555) 555-5555
123 Demo Street
New York, NY 12345
About us
Clarity Works was founded by George McCanless through his passion for helping United Ways thrive. As the former President and CEO of United Way of Central Georgia, George was one of the first CEOs in the nation to adopt the ALICE framework and leverage it in his organization’s fundraising. The results were staggering. While most United Ways have struggled over the past 10 years, the United Way of Central Georgia has more than doubled in revenue from George’s time with the organization. Now, he wants to do that for you.
